Disney is getting (back into) the business of developing residential communities. It’s been a while since Disney developed the community of Celebration, Florida, back in 1996, and now Disney is looking to build in California.
The company has announced Storyliving by Disney – the development of new neighborhoods with Disney magic.
Disney will create master-planned communities designed to foster friendships and pursuit of interests while including Disney’s signature attention to detail, amenities, and special touches.
The first Storyliving by Disney community will be built in Rancho Mirage, in California’s Coachella Valley. This happens to be an area where Walt himself owned a home.
Disney is looking to other US locations for development.
For nearly 100 years, Disney has shared stories that have touched the hearts and minds of people all around the world. As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving. We can’t wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest.
– Josh D’Amaro, chairman, Disney Parks, Experiences and Products
Let’s take a look at some concept art:
Disney Cast Members will operate the community associations, and some neighborhoods will be designed for people ages 55 and over. Disney will provide access to curated experiences, such as wellness programming; entertainment ranging from live performances to cooking classes; philanthropic endeavors; seminars, and more.
Excited that Disney will build new residential communities?